the ask: help Durex champion a real world of sex for everyone by making carrying a condom the norm. just like making a cup of tea or brushing your teeth.

the execution: we created Redux by Durex, the first ever PopSocket-concealed condom that stays with you wherever you go.

strategist: hannah kloft

copywriter: teddy popick

art direction + design: myself

this campaign is spec work done for the 2019 D&AD competition. you can find out more about the Durex brief here.